The most impactful sales & marketing talent aren't browsing job boards – they're closing deals and expanding accounts at market-leading companies. We headhunt off-market talent across Sales, Marketing, Partnerships, Customer Success, and RevOps to find people with proven success in scaling ARR and improving retention rates.
Go-to-Market recruitment for startups
Proven Go-To-Market talent for ambitious startups.
As a specialist SaaS GTM recruitment partner, we help venture-backed tech companies hire commercial talent across the UK and US, from first go-to-market hires through to building out sales and marketing teams.
Our work typically supports companies moving from founder-led sales into a structured GTM function, or scaling beyond initial traction. We deliver vetted shortlists in 5-10 working days, introducing candidates who have operated at similar stages and understand what it takes to turn activity into revenue.
Trusted by fast-growing tech businesses
Revenue teams that actually scale
Building your first sales team?
Two practical guides: how to hire your first sales team and design commission that attracts strong sellers without overpaying.
For founders hiring their first Account Executives, GTM Leads, or VP Sales.
Scale your Go-To-Market team
Need ICs, player-coaches, or senior GTM leaders? We’ll connect you with the right people. Our network spans pre-seed to Series C talent who know what it takes to succeed. Roles we hire include:
Marketing Director
Sales Director
Head of Marketing
Head of Sales & Partnerships
Head of Growth
RevOps / Sales Operations
Head of Customer Success
Product Marketing Manager
Head of Account Management
Account Executives
Hiring a CRO, CCO or VP? See Executive Search →
GTM hiring case studies
View all
Abtrace, a seed-stage HealthTech startup using machine learning to transform primary care, partnered with Wilson Grey to recruit a Sales Director to drive commercial growth - still in post thre years later.
HEALTHTECH
Stage:
Seed | 20+ headcount
Main role:
Sales Director
Time to fill:
11 days
Expend, a UK-based FinTech SaaS business helping companies manage spend through automation and real-time insights, partnered with Wilson Grey to hire its first outbound, GTM hire - still in post 12 months later and now building the team.
FINTECH
Stage:
Seed | 20+ headcount
Main role:
Commercial Manager
Time to fill:
28 days
Lune, a seed-stage ClimateTech startup, partnered with Wilson Grey to hire an experienced Account Executive aligned to their target ICPs - and has since continued to use us for additional hires.
CLIMATETECH
Stage:
Seed | 10+ headcount
Main role:
Account Executive
Time to fill:
17 days
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FAQs
We recruit mid to senior-level GTM talent across:
- Sales
- Marketing
- Partnerships
- Customer Success
- Account Management
From experienced individual contributors (AE's) to first-time senior hires. For VPs and C-suite leaders, see our Executive Search services.
Yes. We cover mid to senior-level talent, starting with experienced individual contributors across sales and marketing, and help startups make their first C-suite hires.
Absolutely! Our entire client base comprises tech startups and scale-ups, so we only represent candidates with recent, first-hand experience in early-stage and growth businesses.
You can expect to receive the first candidate profiles within 24 to 48 hours. We then discuss your feedback with you and fine-tune our search if necessary.
For contract and fractional roles, we can provide a shortlist within 24 hours, along with availability and day rates.
We offer end-to-end support - from helping you draft job descriptions and design interview processes to advising you on current compensation packages - ensuring you never miss out on top talent.
Yes. We have experience helping startups post-fundraise recruit teams of up to 8 hires within one calendar quarter across sales & marketing.
Yes. We help VC and PE-backed tech companies hire GTM talent across the UK and the US. If you’re hiring in a specific city or time zone, we’ll confirm coverage and advise on the best approach.
We’ve been recruiting for FinTech, SaaS, and HealthTech companies since 2015, so these are our core markets. In recent years, we’ve also helped AI and Robotics startups. If you’re unsure whether we can help, get in touch, and we’ll give you an honest answer.
You can find all our fees and how we work on our pricing page.
See pricing & packages →
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They took the time to really understand our needs and quickly sent strong candidates. There was clear communication throughout, and their advice was crucial to us securing our preferred candidate.
Bryn Robinson
Unbiased